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Viborg is the golden Silicon Valley

After a successful merger with the former Gøma, Samson Agrolize has full speed in the business - not least thanks to skilled and dedicated employees who possess the highest expertise and experience in natural fertilizer machines with an environmentally friendly technique, which is in demand all over Europe.

When Karsten Kammer entered the manure business in the late 80s, farmers spread manure all year round with a spreading plate that threw manure into the air like a fan. It smelled bad, and the important nitrogen disappeared into thin air.


Today, manure and dung are spread with high-tech machines and at the right times of the year, when the crop needs nutrition the most. And Karsten Kammer is today sales manager at Samson Agrolize, which is very successful in distributing and servicing some of the industry's most precise machines, which utilize natural fertilizers in the most efficient way. In addition, the company has a niche production of customized mud cleaners and scrubbers, where two machines are rarely the same.

Søren Hansen, Sales Manager Denmark, and warranty coordinator Line Larsen at a SAMSON PGII 28, which is the best-selling machine in Denmark in 2022. Photo: Lasse Olsson

Manure is gold

In the last 30 years, manure and manure have gone from being a waste product to a highly paid fertilizer product in agriculture. Rather than throwing the manure into the air, with the help of the right technology, you can place the manure very close to the ground or settle it underground. At the same time, the quantity is dosed just right, so that the livestock manure is used optimally for the benefit of crops and the environment. Gyllen's new status has been worth its weight in gold for Samson Agrolize, which became the name that continued after Samson Agro merged the two subsidiaries, Gøma and Samson Agrolize, last September.

Karsten Kammer is Sales Manager - Nordics/Export - Fertilizer machines/Slurry vacuums/Washers at Samson Agrolize. Photo: Lasse Olsson

When one plus one makes three

Gøma and Samson Agro worked together for many years in a successful symbiosis, with Samson producing the manure wagons and Gøma selling them. But in 2016, Samson wanted to sell his products himself, which ended with Gøma being dismissed as a dealer, who then started his own production of machines. 

This sent the two companies into fierce competition. After several years of struggle, it ended when a wise man got into the helicopter and suggested whether it would be a good idea to merge the rags.

- In that way, the story of the two companies is a story of a long-term cohabitation that turned into a painful breakup, but ended in a happy marriage, where one plus one has become three, says Karsten Kammer.

Lifts in bunches

It is not least due to the employees that the ambition to strengthen the two companies' already very strong position has succeeded with the merger.

At Samson Agrolize, the work is carried out in groups in a flat organisation, where the chain of command is short and where you can easily start in the warehouse and end up working in sales, electronics or other specialist areas.

- We deal with relatively new technologies, where much is learning by doing. Therefore, there is ample opportunity to invite in, develop into a specialist and advance. When the employees are passionate about their area and the organization is flexible, you are allowed to contribute with the top skills you show over time, in the right place in the company, says Line Larsen, who started as a spare parts employee herself, but today sits as a marketing coordinator.

She further adds that there is a special unity in the "Agrolizer family", and she is pleased that the company can attract employees within a radius of 100 km. from Viborg.

Gyllen's Silicon Valley

With knowledge, know-how and skill, Samson has created a unique position on the European market, because in recent years there has been a great deal of focus on handling natural fertilizers correctly, as a crucial part of the green transition.


- In many places, until now, the cheap and easy method of using artificial fertilizers has been chosen. But all over Europe, agriculture is met with increasingly strict demands from both the EU and their own governments to handle natural fertilizers in a more environmentally sound manner.

Here, Samson's machines are already ahead when it comes to environmentally friendly technology. Demand is rising sharply. Not least from Germany, which is a very large agricultural country, which in recent years has been required to make much better use of manure, says Karsten Kammer and adds:

- If we take the big words in our mouths, which we are otherwise not so good at out here, then we are probably world leaders in the field, and we look forward to seeing what the future brings.

A new nozzle kit for mud cleaners/washers is thoroughly tested before it goes out to the customer. Photo: Lasse Olsson

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